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Confused on Copywriting
Copywriting seems to be a very misunderstood term and job. Most
people might confuse "copywriting" with "copyright" and it certainly
does sound the same. It is not the same though. Copywriting is used
by companies and individuals to promote or entice people. It can be
on the web, on television or in print.
Web copywriting has increased in the past few years as the
popularity in search engines rises. Web copywriting is most often in
regards to articles written in a specific manner. The articles are
called SEO (search engine optimized) and are specifically written
around certain key words. The key words are recognized by the search
engine used and then cause the article or product to be displayed in
the results. An example would be the words: dog clown suits. Any
articles or promotional writing that is on an internet webpage that
have those specific words written in sequence would come up as a
result.
The use of copywriting does not stop at the internet. Advertising
copywriting is a huge industry. Companies rely on copywriters to
bring in more customers. An ad that does not make sense is one that
consumers will ignore and thus the product or service is ignored.
Ads can also be used to sway an audience against an idea. An example
is the anti-smoking ads issued by government agencies and private
groups to help show the affects of cigarette smoking on the body.
The idea of a negative image is used to help keep young people away
from smoking.
You do not have to work for a huge advertising firm or a media
group. There are many freelance copywriter positions available on
the market today. Copywriting jobs can be found on many career
websites and at job fairs. Some positions do not require a lot of
experience either.
The next time you watch a television ad, read through a magazine or
surf the internet, consider all of the material that pops up at you.
Copywriting surrounds us and influences in ways we never even
notice. The reason we may pick one brand of sausage over another is
because of an ad. If we hear a catchy phrase on a commercial, we
remember it all day. All those little things are marketing working
on our spending habits.
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