| |
The Truth Behind a Landing Page
We have all seen them. Those mysterious underlined words that dot
web pages. We click them and we are whisked away to a different
website. That website is called a landing page.
Advertising copywriting uses landing pages as a way to promote their
products. You read an article and then a link is used to direct you
to the webpage. If the landing page is through an affiliate of the
company, a record is kept of the number of visitors. This is used to
measure the effectiveness of the link. The more visitors, the better
the chance of a person purchasing or using the website means
increasing business for the company or group of people in the
organization.
An SEO copywriter, or Search Engine Optimized, uses landing pages
quite frequently. A search is performed using specific words. The
writer incorporates these words into the document, article or
marketing writing. When the search brings up the results, the person
clicks on a link. The link takes the individual to a landing page.
Many websites offer what is known as an affiliate program.
An affiliate program is designed to promote websites for other
people. The webpage creator or company pays a set amount of money if
the customer purchases something. They also can offer a percentage
of the overall sale. Websites want more visitors because that
increases the likelihood of bringing in revenue for the owner of the
business. Website owners can also make money on the number of people
who visit the information. There are programs on the internet that
measure the popularity of a given site. One of these programs is
through Google page rank. It lets someone know how popular their
site is and gives them a percentage.
When discussing landing pages, there are two types that a webpage
can be. The first is a Reference landing page. The Reference page
gives information. The Transactional landing page directs the
visitor to the area in which a product or service can be purchased.
#
There are two main ways a landing page works. For marketing writing
or actually and article where links re-direct you, it is known as a
Reference page. A website that directs you to an area where you can
purchase the product or service is known as a Transactional page.
The names of both are well known on the internet.
We are directed to a landing page each time we surf the internet and
click on a link. It helps us immensely by providing us with the
information or product we are seeking. Website copywriting needs the
landing page in order to draw in more visitors with the hope of a
purchase or by imparting information to the reader.
No matter what link you click, a landing page is where you will wind
up. If you are searching for a specific product, do not get
disheartened by the numerous options available. Read through the
listing and find the one that suits your needs.
|
|
